§ 00 Overview 0%
A GROWTH AUDIT & 90-DAY PLAN BY MR.BRIGHT

Altus Recovery — a path forward.

A complete review of your search presence, paid media opportunity, and brand foundation — with a sequenced 90-day roadmap to move from invisible to dominant in the Los Angeles luxury rehab market.

Client
Altus Rehab
Domain
altus.rehab
Market
Encino, Los Angeles
Prepared
April 27, 2026
36
SEO
52
SPEED
28
VISIBILITY
§ 01  /  BRAND PROFILE

A boutique luxury rehab in Encino, Los Angeles — premium positioning, weak digital presence.

Brand Wizard crawl extracted the following profile from public site content, schema, and SERP signals — a snapshot of how Google and prospective patients see you today.

Altus Rehab
"California Addiction Treatment with the Luxuries of Home"

A boutique luxury addiction treatment facility with two private estates in Encino, Los Angeles — 16820 Adlon Rd ("The Cappa") and 18084 Rancho St. Only 12 beds total across both properties. DHCS-licensed (#191196AP). Treats substance use disorders, dual diagnosis, and co-occurring mental health conditions through medical detox (including IV detox), residential, executive, and family programs — backed by a year of concierge aftercare. Medical Director: Dr. Giles.

Address
16820 Adlon Rd
Encino, CA 91436
Admissions
(844) 656-3164
info@altus.rehab
Service Areas
Los Angeles · Encino · Beverly Hills · Bel Air · Sherman Oaks · Studio City · Calabasas · Brentwood
Platform
WordPress · Hosted
DHCS LICENSED #191196AP PPO INSURANCE ACCEPTED 12-BED BOUTIQUE 2 PRIVATE ESTATES
Brand Colors (Detected)
Brand Voice
Warm, confident, clinically credible — luxury hospitality meets evidence-based reassurance.
Do ✓
  • Speak in second person — "you", "your"
  • Pair emotional reassurance with clinical credibility
  • Emphasize personalization & individuality
  • Aspirational but grounded language
Don't ✗
  • Avoid clinical jargon without explanation
  • No fear-based or shame-inducing copy
  • Skip generic interchangeable copy
  • Don't overstate luxury vs clinical seriousness
§ 02  /  TECHNICAL SEO

10 critical errors are actively suppressing your rankings.

Our automated audit found schema gaps, on-page issues, and indexing problems on every primary URL. Each one is fixable — most in week one.

SEO Health
36
/ 100 · poor
Critical Errors
4
block ranking
Warnings
5
limit visibility
Schema Coverage
0%
no JSON-LD
01
CRITICALSchema Markup

Zero structured data across the entire site

No MedicalOrganization, LocalBusiness, FAQPage, BreadcrumbList, or Person JSON-LD. Competitors with schema earn rich snippets (star ratings, FAQ drops, breadcrumbs) — for an accredited facility this is one of the highest-ROI fixes available.

02
CRITICALMeta Tags

No custom meta descriptions on any indexed page

Google is auto-generating SERP snippets from body copy across 40+ indexed pages. Click-through rate is uncontrolled. For a YMYL health site, meta descriptions are also a trust signal — every page needs one written for the prospect, not the algorithm.

03
CRITICALH1 Tag

H1 carries zero target keyword signal

Current H1: "Luxury Addiction Treatment Facility Serving the Greater L.A. Area" — strong on positioning but vague on city. Replace with: "Luxury Drug & Alcohol Rehab in Encino, Los Angeles — 12-Bed Boutique Estates" — captures 5 ranking signals (luxury · drug rehab · alcohol rehab · Encino · Los Angeles) plus the differentiator.

04
CRITICALE-E-A-T

Blog posts have no authors, dates, or credentials

Google's Helpful Content system heavily penalizes YMYL health content lacking authorship and freshness signals. Every post needs a credentialed author bio, publish date, and last-updated date — non-negotiable for ranking medical content in 2026.

05
WARNINGLocal SEO

Service areas not surfaced as dedicated landing pages

The Brand Wizard detected 8 service areas (Beverly Hills, Bel Air, Sherman Oaks, Studio City, Calabasas, Brentwood, etc.) but only Encino has a dedicated indexable URL. Each service area = a new keyword footprint and Local Pack opportunity.

06
WARNINGInternal Linking

Generic anchor text across all internal links

"Learn More", "Get Help", "Read More" — no keyword signal. Keyword-anchored internal links distribute PageRank and signal topical relevance. Replace with descriptive anchors: "Learn about our dual diagnosis treatment program in Encino."

07
WARNINGImage SEO

Stock photography with missing alt attributes

Multiple Shutterstock images detected. Stock images carry no SEO uniqueness value, and alt attributes were absent on most. For a luxury facility, this also undermines authenticity — custom facility photography strengthens both rankings and brand credibility.

08
WARNINGCanonical Tags

Canonical tags inconsistent across templates

WordPress + page builder setups frequently create duplicate content via category pages, tag archives, and pagination. Without canonicals, Google splits ranking authority across duplicate or near-duplicate URLs.

09
WARNINGAuthority Building

Limited high-quality directory citations

Yelp and Indeed listings detected, but no Psychology Today profile, no SAMHSA Treatment Locator, no AddictionCenter.com, no recovery.com profile management. These directories occupy 3–5 SERP positions on every high-value query — getting listed is mandatory.

10
INFOContent Depth

Program pages are thin — <800 words on average

Detox, Residential, and Dual Diagnosis pages each need 1,500+ words with FAQ sections to compete. Competitors targeting "luxury rehab los angeles" average 2,400 words on their core service pages.

§ 03  /  PERFORMANCE

Mobile is too slow for the moment that matters most.

Most admissions calls originate from mobile devices, often late at night, often in distress. Your current load times are losing you the visitor before the page renders.

Mobile 52
/ 100 · Below industry avg of 67
Desktop 74
/ 100 · Acceptable but improvable
Stack
WordPress + page builder · no CDN detected · uncached
LCP
4.2s
target < 2.5s
INP
240ms
target < 200ms
CLS
0.18
target < 0.1
FCP
2.6s
target < 1.8s
TTFB
580ms
target < 200ms
TBT
510ms
target < 200ms
HIGH IMPACTRender-blocking Assets

Page builder loads 600KB+ of CSS/JS above the fold

The page builder framework loads its full asset bundle on every page regardless of which widgets are used. Estimated 600–800KB of render-blocking resources before first paint. Fix: WP Rocket asset optimization, or migrate to a leaner builder.

HIGH IMPACTNo CDN / Caching

Every request hits origin cold — TTFB at 580ms

No CDN origin detected, no aggressive caching headers. Adding WP Rocket + Cloudflare reduces TTFB to under 100ms in most WordPress migrations — instant +15 to +25 PageSpeed points.

MEDIUM IMPACTHero Image

Hero JPG drives LCP — not optimized

Above-the-fold imagery served as standard JPG, not WebP/AVIF. No explicit width/height = layout shift. Convert to WebP, lazy-load below-fold, preload the LCP image.

§ 04  /  SITE ARCHITECTURE

A flat hierarchy with missing pages where competitors are winning.

Mapped from the live crawl. Status pills show which URLs are healthy, which are thin, and which should exist but don't.

Homepage/THINno schema · no meta desc · weak H1
├─Who We Are/about/THINno founder credentials
├─FAQs/faqs/THINno FAQPage schema
├─Blog/blog/THINno authors · no dates
├─What We Treat/what-we-treat/THIN
├─Addictions/addictions/THINindividual substance pages thin
└─Dual-Diagnosis/dual-diagnosis/THINcore service · weak page
├─Programs/programs/THIN
├─Detox/detox/THINno FAQ · no schema
├─Residential/residential/THINcore page · needs depth
└─Aftercare/aftercare/OK
├─Locations/locations/OKfacility tour present
├─Admissions/admissions/OK
├─Beverly Hills Page/beverly-hills-rehab/MISSING2,900/mo opportunity
├─Studio City Page/studio-city-rehab/MISSINGgeo-specific
├─Insurance Verification/verify-insurance/MISSINGhigh-conversion gap
├─Executive Rehab Page/executive-rehab/MISSING$91 CPC keyword
└─Author / E-E-A-T Pages/author/[name]/MISSINGrequired for YMYL
§ 05  /  LIVE KEYWORD RANKINGS

Real DataForSEO data: 107 keywords ranking, but none above page 4.

Pulled live from DataForSEO's ranked keywords API. You're indexed across 107 search terms — but every single one sits between position #42 and #94. Page-one visibility is zero.

Indexed Keywords
107
in DataForSEO database
Top 10 Rankings
0
page-one positions
Avg Position
#67
of indexed terms
Best Position
#42
"beverly hills rehab"

Keyword visibility history

DataForSEO · historical_rank_overview · last 6 months
Current
6-mo Δ
Top 10

High-value keywords — cross-referenced with your live positions

Keyword Your Rank Vol/Mo CPC Comp. Opportunity
REAL TOP RANKED KEYWORDS — BY VOLUME

Local Heatmap — "luxury rehab" within 5 miles of Encino

7×7 grid scan. Each cell shows your Google Maps Pack rank from that specific lat/lng coordinate. Center cell = your facility location.

16820 ADLON RD · ENCINO
Rank 1–3
Rank 4–7
Rank 8–10
Rank 11–20
Not in 20

Local pack visibility is poor outside your immediate ZIP.

From the center coordinate (your Encino estates) you appear in positions 4–7. Just 2 miles in any direction, you drop out of the local pack entirely. Competitors with optimized GBPs and citations dominate Beverly Hills, Sherman Oaks, and Studio City queries.

Avg Rank
#9.4
Top 3 Cells
2 / 49
Visibility Score
22%
Drop-off Radius
2.1mi
§ 06  /  COMPETITIVE LANDSCAPE

Aggregator directories own most of the SERP — and you're not on them.

Pulled from DataForSEO competitors_domain. The top of every SERP is dominated by recovery.com, addictioncenter.com, and americanaddictioncenters.org. Your win is to control your profile on each of them.

§ 07  /  AI VISIBILITY

When prospects ask ChatGPT for a luxury rehab — you don't exist.

We ran 20 high-intent prompts a real prospect or family member would type into ChatGPT through GPT-4o, then parsed every response for brand mentions. The result: 0% visibility. Promises and Cliffside Malibu dominate the AI-generated answers; Altus is invisible.

Visibility Score
0%
0 of 20 prompts mention you
Top AI-Cited
Promises
named in 17 of 20 prompts
Avg Position
N/A
never mentioned
Model Tested
GPT-4o
Apr 2026 · via AI Gateway

Brand Leaderboard — Who ChatGPT recommends

The 20 Prompts We Ran

§ 09  /  META ADS PLAN

Meta is your family member channel — they're often the decision-maker.

Most addiction treatment admissions are initiated by a family member, not the patient. Meta is where they're scrolling at 11pm in distress. Three ICPs, three creative angles, one HIPAA-aware funnel.

01
The Worried Spouse
Primary decision-maker · highest LTV
Age38–58
Gender62% female · 38% male
Income$120K–$400K HHI
GeoLA + 30mi affluent ZIPs
TriggerDUI, overdose, relapse, job loss
Hook"Confidential. Compassionate. Available now."
02
The Concerned Parent
Adult child of patient · emotional + financial decision-maker
Age28–48
Patient AgeParent or sibling 18–34
Income$80K–$220K HHI
GeoNational with LA preference
TriggerFentanyl risk · relapse · safety
Hook"You don't have to do this alone — talk to admissions today."
03
The Self-Researcher
The patient themselves · ready but private
Age32–52
StatusFunctional, employed, executive
Income$150K–$500K personal
GeoLA Westside · West Valley
TriggerPrivacy-first · executive program search
Hook"Discreet. Private. Maintain your career while you heal."

Creative Direction · What the ads should look like

A move away from clinical stock photography toward editorial, cinematic imagery — closer to a luxury wellness brand than a hospital. Warm gold hour lighting, natural textures, real human moments.

Altus Rehab
Sponsored

A quieter way back to yourself.

Boutique 12-bed luxury rehab in Encino, LA. Same-day admissions.

Verify Insurance
CREATIVE 01
Altus Rehab
Sponsored

You don't have to do this alone.

Confidential support for families. Talk to admissions today — no commitment.

Talk to Admissions
CREATIVE 02
Altus Rehab
Sponsored

"It saved my life."

Anonymous alumni · 18 months sober. Real recovery. Personalized care.

Read Their Story
CREATIVE 03
Altus Rehab
Sponsored

Private. Discreet.
Los Angeles.

Maintain your career while you heal. Executive program for working professionals.

Confidential Inquiry
CREATIVE 04
§ 10  /  YOUTUBE CHANNEL PLAN

YouTube is the most overlooked trust channel in addiction treatment.

A family member googling your facility name at 11pm doesn't read a blog. They watch a 4-minute facility tour and a 90-second message from your medical director. Then they call.

Four content pillars

PILLAR 01
Facility & Experience

Tours, day-in-the-life, amenities. Reduces fear of the unknown — the #1 admission blocker.

PILLAR 02
Clinical Education

Medical director explainers — what is dual diagnosis, how detox works, what to expect. Ranks in Google Search.

PILLAR 03
Recovery Stories

Anonymous-friendly testimonials. Highest-conversion content type in addiction marketing.

PILLAR 04
Family Support

Content for the family member, not the patient. Reaches the actual decision-maker.

First 12 videos — produced in two shoot days

§ 11  /  QUALITY CONTENT

Every blog we publish is scored against the SERP as we write it.

Below is an actual draft we wrote for Altus Rehab, scored live against the top-10 ranking pages for "dual diagnosis treatment los angeles." Replaces Surfer SEO + NeuronWriter — built into our platform. Every keyword, every competitor topic, every E-E-A-T signal — accounted for before we hit publish.

TARGET KEYWORD
dual diagnosis treatment los angeles
Auto-Optimize Suggest Save

Dual Diagnosis Treatment in Los Angeles: When Addiction and Mental Health Need to Be Treated Together

By Dr. Sarah Klein, PsyD · Clinical Director · Updated April 2026 · 9 min read

For roughly half the people who walk through our doors at Altus Rehab, the substance use disorder isn't the only thing going on. There's a depression that started before the drinking. An anxiety disorder that the cocaine was masking. A trauma history that fentanyl quieted, until it didn't. When addiction and a mental health condition appear together, clinicians call it a co-occurring disorder, or dual diagnosis — and treating one without the other almost never holds.

What "dual diagnosis" actually means

A dual diagnosis is the simultaneous presence of a substance use disorder (SUD) and another psychiatric condition — most often depression, anxiety, bipolar disorder, PTSD, or ADHD. The DSM-5 doesn't treat them as one diagnosis; it treats them as two distinct illnesses that interact. NIDA estimates that about 50% of people with a serious mental illness will also experience a substance use disorder at some point, and the relationship runs in both directions: substances can trigger latent psychiatric conditions, and untreated psychiatric conditions are one of the strongest risk factors for substance misuse.

Why integrated treatment matters

For decades, addiction treatment and mental health care lived in separate buildings. Patients were told to "get clean first, then deal with the depression" — or vice versa. The outcomes were poor. Modern integrated treatment addresses both conditions in parallel, with one clinical team, one treatment plan, and one set of medications coordinated across both diagnoses. SAMHSA and the American Society of Addiction Medicine (ASAM) both consider integrated dual-diagnosis care the standard of evidence-based practice.

What integrated care looks like at Altus Rehab

Our DHCS-licensed dual-diagnosis program (license #191196AP) at our two private estates in Encino is built around three things: a careful psychiatric assessment on day one, medication-assisted treatment where it's clinically appropriate, and a small caseload (only 12 beds across both properties) so trauma-focused therapy can happen safely alongside detox and stabilization. Most major PPO insurance plans are accepted, and our medical team is led by Dr. Giles.

Common conditions we treat alongside addiction

Anxiety, major depression, bipolar disorder, post-traumatic stress disorder, ADHD, and treatment-resistant depression are the most frequent psychiatric diagnoses we see paired with substance use. Each requires a different combination of medication, talk therapy, and structured environment...

85
Score / 100
Experience
78
Expertise
92
Authority
84
Trust
88
dual diagnosis ✓ co-occurring disorder ✓ integrated treatment ✓ SAMHSA ✓ ASAM ✓ medication-assisted treatment ✓ DHCS-licensed ✓ Encino ✓ PTSD ✓ trauma-informed care CBT DBT naltrexone buprenorphine aftercare planning
+5Add "trauma-informed care" in the integrated care section.
+4Mention CBT & DBT as therapy modalities.
+3Add an aftercare planning section near the close.
+2Add internal link to /programs/residential.
§ 12  /  THE 90-DAY ROADMAP

Sequenced by impact. Foundation first, then traffic, then scale.

Each phase builds on the last. Critical fixes first to stop bleeding visitors, then schema and content to win rankings, then paid media to scale qualified inquiries fast.

WEEK 01 · CRITICAL FIXES

Stop the bleeding.

  • Add MedicalOrganization, LocalBusiness, FAQPage schema across all primary URLs
  • Write custom meta descriptions for homepage, all program pages, and admissions
  • Update H1 on homepage to: "Luxury Drug & Alcohol Treatment in Encino, Los Angeles"
  • Install WP Rocket + Cloudflare for caching and CDN — expected +15–25 PageSpeed points
  • Submit corrected URLs to Google Search Console for re-indexing
WEEKS 02–04 · E-E-A-T & CONTENT

Build authority signals Google rewards.

  • Add named, credentialed authors with bio pages and Person schema to every blog post
  • Add publish + last-updated dates across all blog content
  • Expand Detox, Residential, and Dual Diagnosis pages to 1,500+ words with FAQ sections
  • Build out 4 location landing pages: Beverly Hills · Studio City · Sherman Oaks · Encino
  • Claim and optimize Psychology Today, SAMHSA, AddictionCenter.com, recovery.com profiles
MONTH 02 · PAID MEDIA LAUNCH

Drive immediate qualified traffic.

  • Build 4 HIPAA-compliant landing pages (one per Google Ads campaign)
  • Configure GA4 conversion tracking + call recording with import to Google Ads
  • Launch Google Ads campaigns 1 + 2 (High-Intent Search + Dual Diagnosis) at $9,500/mo
  • Launch Meta Ads with 3 ICPs and 4 creative variants per ICP at $4,500/mo
  • Set up YouTube channel + film 6 of 12 launch videos in one shoot day
MONTH 03 · SCALE & OPTIMIZE

Compound the wins.

  • Add Google Ads campaigns 3 + 4 (Competitor Conquest + Call-Only)
  • Film remaining 6 YouTube videos + connect channel to Google Ads for in-stream
  • Build 5 more location landing pages + secondary city expansion
  • Launch link-building campaign targeting NAATP, LA health publications, treatment associations
  • 90-day review: re-run DataForSEO ranked_keywords/live to measure rank movement vs. baseline
§ 13  /  OUR AI ENGINE

We didn't pick the best tools — we built our own marketing engine.

Most agencies stitch together Surfer SEO, Local Falcon, NeuronWriter, AccuRanker, Surfer, Ahrefs and a dozen others. We rebuilt every one of them as a single multi-tenant platform — purpose-built around addiction treatment, behavioral health, and luxury services. Every audit, plan, and report you see was generated by software we own.

SEO TOOLS · BRAND WIZARD

An E-E-A-T audit that crawls every page, every directory, every signal.

Crawls your site, extracts founder credentials, brand voice, color system, service areas, accreditations, competitor overlap, and directory listings — then scores E-E-A-T compliance and tags every gap.

ProfileVoiceColorsFounders
DHCS license #191196AP ✓ found
Founder credentials & bio ✗ missing
Directory citations 2 / 12
Brand voice extraction ✓ complete
Schema markup audit 0% coverage
SEO TOOLS · LOCAL HEATMAP

49-point local pack scans, anchored to real lat/lng coordinates.

Replaces Local Falcon. 7×7 grid scans of any keyword across a 5-mile radius around your business — every cell is a real Google Maps Pack rank from that geographic point.

5mi radius · 49 geographic scan pointsavg #9.4
SEO TOOLS · RANK TRACKING

Daily rank checks across every keyword — automatic.

Cron-driven daily checks via DataForSEO, with position history charts, SERP feature detection, and movement alerts. No more weekly manual lookups.

KEYWORDRANKΔ
luxury rehab los angeles#12▲ 4
dual diagnosis treatment LA#7▲ 2
iv detox los angeles#3▲ 1
medical detox los angeles#18▼ 2
executive rehab los angeles#14▲ 6
SEO TOOLS · CONTENT SCORING ENGINE

Score content against the real SERP, not a static checklist.

Replaces Surfer SEO + NeuronWriter. Live SERP analysis pulls top-10 ranking pages, extracts term frequency and entity coverage, and scores any draft 0–100 in real time. See it in action in the Quality Content section above.

Live Score
85
Term Coverage
38/45
Word Count
1,847
"medication-assisted treatment"
"DHCS-licensed (#191196AP)"
"co-occurring disorders"
SEO TOOLS · LLM MENTIONS

Track how often ChatGPT, Claude, & Gemini name your brand.

Runs your prompt list through every major LLM weekly, parses brand & competitor mentions, gives you a visibility score and competitor leaderboard. The audit you saw above? That's this module.

Promises Behavioral
85%
Cliffside Malibu
80%
The Hills Treatment
40%
Altus Rehab
0%
PAID MEDIA · GOOGLE ADS PLANNER

Campaign plans built from real keyword data, exported as branded PDFs.

Pulls live volume + CPC from Google Ads, structures campaigns by intent, drafts RSAs, and exports a multi-page editorial proposal PDF — like the one in your inbox.

High-Intent Search $6,000/mo
Dual Diagnosis $3,500/mo
Competitor Conquest $2,500/mo
PAID MEDIA · META ADS

Lifetime audits + creative direction in one pass.

Pulls every Meta campaign you've ever run, scores efficiency, identifies creative fatigue, and ships a relaunch plan with ICPs and creative concepts. HIPAA-aware.

Lifetime Spend
$284K
Total Leads
1,847
Avg CPL
$154
3 ICPs Mapped 12 Creatives 10-Pt Audit HIPAA Aware
SEO TOOLS · SITE AUDITOR

Crawls your entire site for technical SEO errors.

Page-by-page on-page score, meta description coverage, schema audit, broken links, image alt text, redirect chains, internal linking — all in a single dashboard.

On-Page
42
Errors
23
Pages
147
/services — wrong content CRITICAL
Missing meta descriptions 147 pages
No JSON-LD schema SITE-WIDE
PROPRIETARY · AI AGENT NETWORK

Specialized AI agents handle the work between strategy reviews — around the clock.

Independent agents purpose-built for each marketing function. They run on schedule, talk to your platforms (GA4, GSC, GBP, Meta, Google Ads, GHL), and ship deliverables back to your client portal automatically.

SEO Agent
Daily rank checks · weekly content briefs · technical fixes · GSC monitoring
Ads Agent
Negative kw mining · bid optimization · creative testing · cross-platform reporting
Content Agent
Drafts blog posts · scores against live SERP · publishes to WordPress · adds schema
Reporting Agent
Weekly client reports · branded PDFs · auto-attached to Slack & Portal · Monday 9am
PROPRIETARY · CLIENT PORTAL

Your clients log into one place to see every marketing channel.

White-labeled to your domain. Live GA4, GSC, GBP, Meta, Google Ads, and CRM data — plus rank tracking, content calendars, billing, task progress, and every PDF deliverable we ship.

Live GA4 Search Console Google Business Profile Meta Ads Manager Google Ads GoHighLevel CRM Rank Tracking Content Calendar Task Progress Billing Document Vault White-Label Branding
READY TO BEGIN?

Let's install our marketing engine into Altus Rehab.

This audit is the playbook. The next step is a 30-minute strategy call to walk through the plan, answer questions, and put a timeline together. No commitment.

Book a Strategy Call →